Launch: Startup Tips, Where They Are Now, Books

  Startup Tip “Startups feel so much pressure to be instantly successful. I once told the founder of a business-to-business software as a service company that if he signed up a single paying customer in the first 30 days, he would be doing very well. Sure enough, it took even longer than that to get … Read more

Footloose

BY LINDA BAKER

Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.

Justice for All

BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.

Canine Inc.

BY AMY MILSHTEIN

Pet parents feed the doggy economy.