Lifestyle

When the employee is the customer

In 2013, Gallup published a poll showing that 70% of U.S. employees were “disengaged” in their jobs, costing companies $450-$550 billion a year in poor performance.

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Protecting your business from cybercrime

050614 thumb heartbleedBY DON MORRISON | OB GUEST CONTRIBUTOR

While the technology renaissance we have gone through has certainly benefited consumers and businesses alike, it’s also brought a new vulnerability with it – the emergence of cybercrime.

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How to measure marketing effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.

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Three ways to be nicer to your future self

Have you noticed how different your future self is, from yourself today? My future self, apparently, has lots of free time. He has money. He’s very decisive. He goes to the gym with the regularity of a metronome. His self-control is a thing of legend. Or would be, if he existed. Future-me’s only weakness is on-time performance — he still hasn’t shown up. All his work keeps showing up on my desk each morning. Current-me needs a new strategy.

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Mandatory corporate fun

If you really want your team members to connect, there are few worse ways than “Mandatory Corporate Fun” that’s too obviously aimed at manipulating them.

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