Harry & David’s 2011 holiday sales were up after a feeble 2010 season pushed the company to declare bankruptcy.
Harry & David’s 2011 holiday sales were up after a feeble 2010 season pushed the company to declare bankruptcy.
The company reported an unaudited net income figure of $34.7 million for the 13-week period ended Dec. 31. That compares with the $13.8 million Harry & David Holdings Inc., logged through the key holiday shopping season of 2010.
Harry & David’s sales, a vast majority of which come through its catalog and website, declined 6.3 percent to about $245 million compared with $262 million a year earlier. While traffic was down, the company said, average order sizes of its fruit baskets were up.
That’s in part because Harry & David sliced away at its store count of 122 prior to the bankruptcy filing to its current total of 67. Sales from purchases in stores totaled $35.9 million for the final quarter, a decline of 36 percent compared with the same year-ago period.
Read more at OregonLive.com.
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