Sazerac is suing Hood River Distillers, alleging that its SinFire Cinnamon Whiskey violates its Fireball Whiskey trademark.
Sazerac is suing Hood River Distillers, alleging that its SinFire Cinnamon Whiskey violates its Fireball Whiskey trademark.
New Orleans-based Sazerac, which owns three distilleries in Kentucky, wants a judge to stop Hood River Distillers from using the name SinFire and its label, which includes a serpent-like “S’’ arising from a bed of fire. Sazerac says that label is too similar to its own label, which features a red fire-breathing demon with a serpent-like tongue spitting a ball of fire. Both labels feature a red, black and orange color scheme.
Hood River Distillers, which bills itself as the largest and oldest producer of spirits in the Pacific Northwest, did not immediately return a message seeking comment Monday afternoon. Amy Preske, a Frankfort, Ky.-based spokeswoman for Sazerac, said the company does not comment on pending litigation.
Read more at KGW.
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