Despite the recession, Oregon’s advertising industry has seen business pick up this year thanks in part to the prudent use of social media.
Social media helps firms weather the downturn
Despite the recession, Oregon’s advertising industry has seen business pick up this year thanks in part to the prudent use of social media. “While signs are promising, cautious optimism still remains the operating mode for most businesses,” says Kent Hollenbrook, senior VP of Lake Oswego-based Waggener Edstrom. “Organizations have shifted from a blanket [old-school media] approach to a more grassroots approach,” says Anne Marie Levis of Eugene-based Funk/Levis & Associates about the increasing use of social media. Hollenbrook cautions against “Zombie media” — when a company launches a social media effort without strategy only to abandon it and let it aimlessly roam the digital world. Social media is a useful tool if well implemented.
PETER BELAND
| RANKED BY NUMBER OF EMPLOYEES IN OREGON | |||||
| RANK | NAME / WEBSITE | ADDRESS / PHONE | SENIOR EXECUTIVE(S) | OR EMP. / OR REV. | NO. OFFICES / YEAR ESTAB. |
| 1 | Wieden+Kennedy wk.com | 224 N.W. 13th Ave. Portland 97209 503.937.7000 | Dan Wieden | 420 ND | 7 1982 |
| 2 | Waggener Edstrom Worldwide waggeneredstrom.com | Three Centerpointe Dr., Ste. 300 Lake Oswego 97035 503.443.7000 | Pam Edstrom Michael Bigelow | 336 ND | 16 1983 |
| 3 | CMD cmdagency.com | 1631 N.W. Thurman St. Portland 97209 503.223.6794 | Phil Reilly | 150 $35.4m | 4 1978 |
| 4 | R2C Group R2CGroup.com | 207 N.W. Park Ave. Portland 97209 503.222.0025 | Michelle Cardinal Tim O’Leary | 112 $21.4m | 6 1998 |
| 5 | VTM/Nereus vtmgroup.com, nereus-worldwide.com | 3855 S.W. 153rd Dr. Beaverton 97006 503.619.0505 | Rich Baek Lori Zielinski | 85 $11.9m | 1 1995 |
| 6 | HMH thinkhmh.com | 1800 S.W. First Ave., Ste. 250 Portland 97201 503.295.1922 | Ed Herinckx Paula Phillis | 55 $4.5m | 2 1978 |
| 7 | eROI eroi.com | 505 N.W. Couch St., Ste. 300 Portland 97209 503.221.6200 | Ryan Buchanan Dylan Boyd | 41 $4.7m | 2 2002 |
| 8 | Euro RSCG EDGE eurorscgedge.com | 915 S.W. Stark St., Second Floor Portland 97205 503.228.5555 | Mike Heiser Brian Nakashima | 40 ND | 5 1988 |
| 8 | Babcock & Jenkins bnj.com | 711 S.W. Alder St., Ste. 200 Portland 97205 503.382.8500 | Denise Barnes | 40 $7.3m | 1 1992 |
| 10 | The New Group thenewgroup.com | 4540 S.W. Kelly Ave. Portland 97239 503.248.4505 | Doug New Steve Marshall | 36 $4.4m | 1 1993 |
| RANKED BY NUMBER OF EMPLOYEES IN OREGON | |||||
| RANK | NAME / WEBSITE | ADDRESS / PHONE | SENIOR EXECUTIVE(S) | OR EMP. / OR REV. | NO. OFFICES / YEAR ESTAB. |
| 11 | Lamar Transit Advertising lamarnorthwest.com | 3030 S.W. Moody Ave., Ste. 270 Portland 97201 503.223.9796 | Brad Kleiner | 35 $10.5m | 265 1902 |
| 12 | Steelhead SpawnOrDie.com | 333 N.W. 9th Ave., #1116 Portland 97209 541.482.6800 | Jason Ehrlich Galen Wright | 30 $4.1m | 2 1991 |
| 13 | AngelVision Technologies AngelVisionTech.com | 7320 S.W. Hunziker, Ste. 200 Portland 97223 503.620.3377 | Mike Jingozian Jeff Otis | 28 $4.7m | 1 2001 |
| 14 | R/West r-west.com | 1430 S.E. Third Ave., Third Fl. Portland 97214 503.223.5443 | Sean Blixseth Sarah Simmons | 27 $7.9m | 2 1997 |
| 15 | Leopold Ketel & Partners leopoldketel.com | 112 S.W. First Ave. Portland 97204 503.295.1918 | Tom Hollerbach Terra Spencer | 25 $2.6m | 1 1997 |
| 16 | Lane PR lanepr.com | 905 S.W. 16th Ave. Portland 97205 503.221.0480 | Wendy Lane Stevens | 24 $2.8m | 2 1990 |
| 17 | Citrus hellocitrus.com | 107 S.E. Washington St., Ste. 620 Portland 97214 503.973.7700 | Peter Levitan Kevin Archer | 21 $2.5m | 2 1985 |
| 18 | Grady Britton gradybritton.com | 107 S.E. Washington St., Ste. 300 Portland 97214 503.228.4118 | Frank Grady, Andy Askren, Paige McCarthy | 20 $3.0m | 1 1974 |
| 19 | Coates Kokes coateskokes.com | 34 N.W. First Ave. Portland 97209 503.241.1124 | Jeanie Coates Steve Kokes | 19 ND | 1 1978 |
| 20 | McLellan Creative mclellancreative.com | 695 Mistletoe Rd., Ste. M2 Ashland 97520 541.488.2270 | Robert McLellan | 18 ND | 2 1995 |
| 21 | Gard Communications gardcommunications.com | 711 S.W. Alder St., Ste. 400 Portland 97205 503.221.0100 | Brian Gard Scott Sparling | 17 $2.5m | 1 1979 |
| 21 | Metropolitan Group metgroup.com | 519 S.W. Third Ave., Ste. 700 Portland 97204 503.223.3299 | Laura K. Lee Dellinger | 17 $4.0m | 4 1989 |
| 21 | North north.com | 1515 N.W. 19th Ave. Portland 97209 503.222.4117 | Mark Ray Rebecca Armstrong | 17 $2.8m | 1 1991 |
| 24 | Pac/West Communications pacwestcom.com | 8600 S.W. St. Helens Dr., Ste. 100 Wilsonville 97070 503.685.9400 | Paul and Nancy Phillips J. Eames, K. Stoner, C. West | 16 $4.6m | 6 1997 |
| 25 | CFM Strategic Communications cfm-online.com | 1100 S.W. Sixth Ave, Ste. 1425 Portland 97204 503.294.9120 | Gary L. Conkling | 15 $3.9m | 3 1990 |
| 25 | Dunthorpe Marketing Group dunthorpemarketing.com | 8825 S.E. 11th Ave. Portland 97202 503.236.4242 | Susan Linman Mairi Burns | 15 $917,800 | 1 1996 |
| 27 | Adlib Ltd. adlib.com | 1600 Valley River Dr., Ste 130 Eugene 97401 541.342.5068 | Donna Smith Michael Raz, Kay Gilchrist | 14 ND | 1 1974 |
| 27 | CAWOOD cawood.com | 1200 High St., Ste. 200 Eugene 97401 541.484.7052 | Liz Cawood | 14 ND | 1 1978 |
| 30 | Bradshaw Advertising bradshawads.com | 811 N.W. 19th Ave. Portland 97209 503.221.5000 | Barbara Bradshaw Emilie Timmer | 13 $23.0m | 1 1986 |
| 30 | Mandala mandala-agency.com | 2855 N.W. Crossing Dr., Ste. 201 Bend 97701 541.389.6344 | Matthew Bowler | 13 ND | 1 1980 |
| 30 | tbd advertising tbdagency.com | 856 N.W. Bond St., Ste. 2 Bend 97701 541.388.7558 | Paul Evers René Mitchell | 13 $9.0m | 1 1997 |
| 30 | Turtledove Clemens turtledove.com | 1230 S.W. First Ave., Second Floor Portland 97204 503.226.3581 | Jay Clemens Linda Higgons, Stuart Sammuelson | 13 $1.9m | 2 1942 |
| 34 | DVA Advertising & Public Relations dvaadv.com | 109 N.W. Greenwod Ave., Ste. 103 Bend 97701 541.389.2411 | David Day Mary Ramos | 12 $3.3m | 1 1990 |
| 34 | Maxwell PR maxwellpr.com | 1600 S.E. Bybee Blvd., Ste. 202 Portland 97202 503.231.3086 | Jennifer Maxwell-Muir Vicky Hastings | 12 $1.1m | 1 1997 |
| RANKED BY NUMBER OF EMPLOYEES IN OREGON | |||||
| RANK | NAME / WEBSITE | ADDRESS / PHONE | SENIOR EXECUTIVE(S) | OR EMP. / OR REV. | NO. OFFICES / YEAR ESTAB. |
| 36 | Funk/Levis & Associates funklevis.com | 1045 Willamette St. Eugene 97401 541.485.1932 | Anne Marie Levis | 10 ND | 1 1980 |
| 36 | Hallock Agency hallockagency.com | 2445 N.W. Irving St. Portland 97210 503.224.1711 | Jackie Hallock Tiger Branch | 10 ND | 1 1959 |
| 36 | Lanphier Associates lanphier.com | 3559 National Dr., Ste. 102 Medford 97504 541.773.8011 | Rick Moir | 10 ND | 1 1986 |
| 36 | Rain Agency rainagency.com | 1022 N.W. Marshall St., Ste. 250 Portland 97209 503 944.6235 | David Savinar | 10 ND | 1 2000 |
| 36 | Sasquatch Advertising sasquatchagency.com | 5331 S.W. Macadam Ave., Ste. 348 Portland 97239 503.222.2346 | Ken Chitwood Mike Smith | 10 $1.0m | 1 1995 |
| 36 | The Ulum Group ulum.com | 941 Oak St. Eugene 97401 541.302.6620 | Patrick Walsh | 10 ND | 2 1995 |
| 42 | Ant Hill Marketing anthillmarketing.com | 1325 N.W. Flanders, #200 Portland 97209 503.236.3192 | Grant Kimball Kim Brater | 9 $1.6m | 1 1997 |
| 43 | VanNatta Public Relations, Inc. PRsalem.com | 3340 Commercial St. S.E., Ste. 210 Salem 97302 503.585.8254 | G. Harvey Gail, MBA Mary VanNatta, CAE | 8 $450,000 | 1 1968 |
| 44 | 14 Hands 14handsagency.com | 920 NW Bond, Ste. 208 Bend, OR 97702 431 NW Flanders, Ste. 303 Portland 97209 541.385.7777 | Elicia Putnam Georell Bracelin | 6 $750,000 | 2 2001 |
| 44 | Baden & Company baden-co.com | 744 West Park Eugene 97401 541.485.4800 | E. J. Baden Teri Kohley, Julie Koranda | 6 $5.8m | 1 1984 |
| 44 | Geologie edgedesign.us | 107 S.E. Washington St., Ste. 236 Portland 97214 503.226.4284 | Ian Russell Johnson | 6 $700,000 | 2 1984 |
| 47 | Creative Company creativeco.com | 726 N.E. Fourth St. McMinnville 97128 866.363.4433 | Jennifer Larsen Morrow Steve Donatelli | 5 $950,000 | 1 1978 |
| 47 | East Bank Communications Group eastbankadvertising.com | 215 S.E. Ninth Ave. Portland 97214 503.230.8959 | John Kosydar Richard Petralia | 5 ND | 1 1977 |
| 47 | MacKenzie Marketing Group LLC mackenzie-marketing.com | 123 N.W. 12th, #220 Portland 97209 503.225.0725 | Lisa Mackenzie Michelle Jackson | 5 $1.0m | 1 2003 |
| 47 | Magneto Brand Advertising magnetoworks.com | 71 S.W. Oak St., Ste. 3N Portland 97204 503.222.7477 | R. Craig Opfer Mike Terry | 5 $1.0m | 1 2001 |
| 47 | Pyramid Communications www.pyramidcommunications.com | 239 N.W. 13th Ave., Ste. 215 Portland 97209 503.241.2341 | Tripp Somerville Sarah Stephan | 5 ND | 2 1993 |
| 52 | bbg Marketing bbgmarketing.com | 2285 N.W. Stewart Pkwy., Ste. 200 Roseburg 97471 541.957.1918 | Richard Baltus | 4 $850,000 | 2 1997 |
| 52 | Campbell Consutling Group campbellconsulting.com | 19001 N.W. Squirrel Tail Loop Bend 97701 541.389.9531 | Judy Campbell Marie Melsheimer | 4 ND | 1 1996 |
| 52 | Harvest PR & Marketing harvest-pr.com | 715 S.W. Morrison St., Ste. 602 Portland 97205 503.274.0086 | Amy Wood | 4 $600,000 | 2 2004 |
| 52 | Hubbell Communications hubbellcommunications.com | 2104 S.E. Morrison St. Portland 97214 503.796.3013 | Hans Bernard Kate Pitchlynn | 4 $723,184 | 1 2003 |
| 56 | BAM Agency bamagencyinc.com | 255 Division St. N.E. Salem 97301 503.566.7878 | Rick Yurk | 3 $263,000 | 1 2001 |
| 56 | Business Marketing Impact LLC businessmarketingimpact.com | 19065 Trillium Drive West Linn 97068-1675 503.292.2050 | Terry Pennington Karyn Pennington | 3 $750,000 | 1 2008 |
| 56 | PLAZM plazm.com | P.O. Box 2863 Portland 97208 503.528.8000 | Joshua Berger | 3 ND | 1 1991 |
| 59 | MAP Communications www.map-communications.com | 600 N.W. 14th Ave., Ste. 100 Portland 97209 503.701.7503 | John Mangan | 1 ND | 1 2002 |
| 59 | Wild Beagles Inc. wildbeagles.com | 9765 S.W. Whitford Lane Beaverton 97008 541.441.4444 | Jamie Diamond | 1 $250,000 | 1 2002 |
| 59 | Woloshin Communications Inc. woloshin.com | 3786 S.W. Lyle Court Portland 97221 503 241.3834 | Mara Woloshin | 1 ND | 1 1991 |
