Nike talks trash, wins big

The Nike Trash Talk basketball sneaker took the grand prize at the Industrial Design Excellence Awards.

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Sneakers made entirely from waste products were the hit of this year’s Industrial Design Excellence Awards. Nike beat out 1631 entries from dozens of countries to win the top honor.

The grand prize went to Nike’s Trash Talk, a basketball shoe made entirely from manufacturing waste, including leftover leather, foam and rubber. The big achievement, according to Nike, was achieving performance equal to that of virgin materials.

Read the full post by Fast Company‘s Cliff Kuang.

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