Golden Temple branding issue goes to court


The company that bought Golden Temple’s cereal business has filed a lawsuit to continue using Yogi, Peace and Golden Temple trademarks in its products.

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The company that bought Golden Temple’s cereal business has filed a lawsuit to continue using Yogi, Peace and Golden Temple trademarks in its products.

Hearthside Food Solutions, an Illinois company, churns out Peace Cereal, Golden Temple bulk granola and Yogi cereal and snack foods, among other products, at its 300-employee factory on Prairie Road in Eugene.

To keep that product flowing, Hearthside recently sued Bibiji Inderjit Kaur Puri, known as Bibiji, in U.S. District Court in Portland.

This summer, arbitrators in Portland ruled that trademark rights for “Yogi” in tea and cereal belong to Yogi Bhajan’s heirs, including Bibiji.

Bibiji has demanded that Hearthside sign a licensing agreement with her and pay her royalties to continue using the trademarks, or that Hearthside must stop using them, the lawsuit said.

Read more at The Register-Guard.

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