UO turns to iPads for recruitment


When the University of Oregon reduced its budget for printing recruiting materials, it turned to iPads instead.

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When the University of Oregon reduced its budget for printing recruiting materials, it turned to iPads instead.

DLR Group, the architects that designed the new women’s soccer and lacrosse stadium at UO, came up with the idea.

“In preparing the presentations it became obvious,” [DLR Group principal Richard Higgins] said. “Why don’t we give this to them in a medium that resonates with 17- and 18-year-olds?”

Within a few days, DLR Group had ordered two tablet computers, loaded them with presentations and software, and sent them to UO coaches.

Higgins said that the $1,000 the firm spent on two of the tablet computers would have purchased about 250 full-color books with the same images.

“The image quality is as good as we can produce in a print product, if not better,” Higgins said.

Read more at the Daily Journal of Commerce.

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