Despite many national retailers launching their back-to-school campaigns in June, local retailers are just beginning to roll out their shopping specials.
Despite many national retailers launching their back-to-school campaigns in June, local retailers are just beginning to roll out their shopping specials.
“It’s the list — the supply list that schools send out — that motivates shoppers more than anything else,” said Don Leber, advertising director for Bi-Mart, a Eugene-based retailer. “We really see people shopping in earnest closer to Labor Day rather than this early on.”
Overall, the National Retail Federation predicts sales of K-12 and college supplies to reach as high as $68 billion this year, which makes the shopping season the second largest behind the holidays. That means many companies look to back-to-school as measure of what they might expect come November.
That’s not looking so great this year.
Read more at OregonLive.com.
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