Back-to-school shopping begins in Portland


Despite many national retailers launching their back-to-school campaigns in June, local retailers are just beginning to roll out their shopping specials.

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Despite many national retailers launching their back-to-school campaigns in June, local retailers are just beginning to roll out their shopping specials.

“It’s the list — the supply list that schools send out — that motivates shoppers more than anything else,” said Don Leber, advertising director for Bi-Mart, a Eugene-based retailer. “We really see people shopping in earnest closer to Labor Day rather than this early on.” 

Overall, the National Retail Federation predicts sales of K-12 and college supplies to reach as high as $68 billion this year, which makes the shopping season the second largest behind the holidays. That means many companies look to back-to-school as measure of what they might expect come November. 

That’s not looking so great this year.

Read more at OregonLive.com.

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