MetaFilter founder looks to the future


McMinnville’s Matt Haughey is the founder and CEO of MetaFilter, one of the most active blogging communities on the Web.   

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McMinnville’s Matt Haughey is the founder and CEO of MetaFilter, one of the most active blogging communities on the Web.

[MetaFilter] has shaped much of the way blogs work. It has amassed more than 50,000 registered members from all over the world and now receives 25 million page views a month. More people visit MetaFilter each month than visit MSNBC.com, according to Quantcast.com. Twitter co-founder Biz Stone has called it “the ultimate group blog.” Members congregate to share links, news and discussion, or answer each other’s questions in the more recently created Ask MetaFilter, which is now the most popular section of the site. Collectively, they have uncovered online scams and documented major world events in real time.

Yet MetaFilter is a throwback, defying the trends that have helped other social sites boom. Its design is virtually unchanged since 1999. Members are consulted on everything. There is no interactivity with social media. There are no images, videos or complicated voting systems. It is carefully curated and moderated and proudly low tech. Haughey has no intention to take the business public, sell it, or even to grow it any bigger than it already is.

Read more at Willamette Week.

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