Dan Wieden, co-founder of Portland’s advertising agency Wieden+Kennedy, has started estate planning.
Dan Wieden, co-founder of Portland’s advertising agency Wieden+Kennedy, has started estate planning.
However, he also is working to ensure the company will stay independent.
But it looks like the agency isn’t up for grabs—at any price. “It will be six to eight months before there’s anything concrete finalized,” said a source. “But Dan’s always said he’d blow the place up before he’d sell it.”
Wieden was unavailable, but Joani Wardwell, global director of PR at Wieden, said, “Dan has always reiterated that under no circumstances will he sell this company.”
Read more at Adweek.
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