’80s music icon goes digital
BY VIVIAN MCINERNY | OB BLOGGER
In 1980, Marv Ross wrote and recorded a catchy little original called Harden My Heart that helped Quarterflash land a deal with Geffen Records. Ross still writes music but now he, like everyone from Lady Gaga to the unknown vocalist with a ukulele and a webcam, gives it away to sell it. It’s a crazy business model that works.
