How to measure marketing effectiveness
How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.
Year: 2013
Federal Reserve could ease stimulus sooner rather than later
New York Times: News that the unemployment rate fell to a five-year low increases the likelihood that the Federal Reserve will ease stimulus efforts soon.
Measles cases rise in U.S.
USA Today: The U.S. is experiencing a spike in measles, according to the Centers for Disease Control and Prevention.
World mourns Nelson Mandela
BBC: South Africans have gathered in Johannesburg and Soweto to mourn their former leader, Nelson Mandela, who died on Thursday aged 95.
Oregon’s economy sees temporary stall
Oregon’s economy slipped in October, but is expected to get back on track.
New program competes with LEED
A new building rating system known as Green Globes has emerged as a simpler, less expensive alternative to LEED certification.
Portland joins national fast food protest
A downtown Portland rally was a small part of a nationwide campaign for higher wages.
Southern Oregon angel investors seek new businesses
The Southern Oregon Angel Investment Network is looking for its fourth round of promising businesses.
Public-private partnership envisioned at Blue Heron mill
Langley Investment Properties hopes to develop a mixed-use project on the Blue Heron mill site.
Nationwide unemployment rate at five-year low
The U.S. unemployment rate hit a five-year low in November of 7%.