Tech entrepreneur delves into social couponing

Veteran Oregon tech entrepreneur Craig Barnes launches social couponing business CauseOn.

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Veteran Oregon tech entrepreneur Craig Barnes is launching CauseOn, a social couponing business similar to the popular services offered by Groupon.

The twist with CauseOn is that it pledges to donate up to a fifth of its revenues to charities chosen by its customers.

With CauseOn, Barnes hopes the charitable connection will help differentiate his business — especially among the small and independent merchants, and independent-minded customers, who drive social couponing activity on Groupon.

“I’m at the point in my career where I’m looking at things as philanthropic endeavors just as much as startup businesses,” Barnes said.


Read about the new wave of social entrepreneurship on our blog, The Latest.