NBA players to sport ads on jerseys

NPR: The league board approved sponsorship patches Friday. NBA players will wear ad logos in the 2017-2018 season.

Share this article!

Unlike that league-wide apparel sponsor, each NBA team will be allowed to sell their own jersey sponsorships.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams,” says NBA Commissioner Adam Silver, “and the additional investment will help grow the game in exciting new ways.”

Read the full story.