Startups joining lobbying game


NEW YORK TIMES: Startups now looking to influence policy to help themselves prosper.

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NEW YORK TIMES: Startups now looking to influence policy to help themselves prosper.

Unlike startups of years past, though, Hello Alfred has not shied from the political stage. Its leaders have appeared on numerous policy panels and have written op-eds. They have been invited to a White House summit event on the future of labor. And Marcela Sapone, the company’s chief executive, has made two trips to Capitol Hill to urge lawmakers, research organizations and the political press to rethink labor laws for the digital age.

“We have old rules about how you act as an employer,” said Sapone, 29, who started Hello Alfred with a Harvard Business School classmate. “We are a young company, but we also have to make decisions early that are ethical and business-oriented, and that means engaging in Washington early.”

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