Incubating digital marketing

Web analytics company WebTrends is creating a “digital marketing incubator,” an office for independent entrepreneurs to collaborate.

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Web analytics company WebTrends is sponsoring a new “digital marketing incubator” in its Portland office, as a space for entrepreneurs to gather, work, and innovate.

Business incubators have traditionally been places where new business is formed, and have gained traction in the tech sector as areas of innovation and entrepreneurship.

The Portland State Business Accelerator at PSU has hosted several Portland startups and scored its biggest success this month when one tenant, Home Dialysis Plus, secured up to $50 million in funding from private investment firm Warburg Pincus.

Wieden+Kennedy’s Portland Incubator Experiment (PIE) hosts entrepreneurial events and small companies. It helped nurture mobile app startup Urban Airship, which raised $1.1 million in venture backing last winter.

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Read our feature on WebTrends and digital marketing.