Advertising firm Wieden+Kennedy is launching a technology-oriented business incubator at its Pearl District offices, joining some of its most prominent clients and some of the city’s best-known technologists.
Advertising firm Wieden+Kennedy is launching a technology-oriented business incubator at its Pearl District offices, joining some of its most prominent clients and some of the city’s best-known technologists.
The venture, the Portland Incubator Experiment, began informally two years ago in vacant space in W+K’s offices. It helped spawn a handful of tech startups.
Now, it’s getting an official launch and some brand identity.
Backers include Coca-Cola Co., Nike and Target, all Wieden+Kennedy clients. By collaborating with Portland technologists, they hope to nurture the city’s small but culturally vibrant tech community and develop expertise applicable to the household names among the ad firm’s clients.
