Ted Cruz utilizes app to mobilize, gather information on supporters and their friends


NPR: App prompts supporters to be more visible, active for the conservative candidate’s campaign.

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NPR: App prompts supporters to be more visible, active for the conservative candidate’s campaign.

“The idea was to gamify campaign activities,” explains Chris Wilson, Cruz’s director of research and analytics. “That’s kind of a new word that means create games and challenges around doing things that have always driven a political campaign.”

But in addition to prompting supporters to broadcast their support for Cruz, the app also attempts to gather information about people’s social networks and friend groups.

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