NEW YORK TIMES: Retailers becoming wary of gender-specific toys and labels.
NEW YORK TIMES: Retailers becoming wary of gender-specific toys and labels.
Amazon no longer uses gender-based categories for children’s toys. Next spring, Mattel is introducing a line of action figures based on a new franchise, DC Super Hero Girls. And on Monday, the TV series “Supergirl” debuted on CBS.
“The gender barriers are breaking down, and both manufacturers and retailers are not labeling toys like they used to,” said Jim Silver, the editor in chief of TTPM, a toy review website. “The industry’s learned that you shouldn’t be labeling for a specific gender. There are so many girls who want to be Iron Man and Captain America, and boys who want to play with Easy-Bake.”
