ASSOCIATED PRESS: Struggling social media company Twitter is hoping a partnership with the National Football League will create a much-needed source of revenue.
ASSOCIATED PRESS: Struggling social media company Twitter is hoping a partnership with the National Football League will create a much-needed source of revenue.
Twitter plans to highlight NFL material even if users haven’t chosen to follow the league. The company does this by tracking people’s activity on the service to determine their interests. Ads featuring NFL content will be targeted using similar analytical tools.
“We know if we put content in front of the hundreds of millions of Twitter users, they will engage with the content,” predicted Vishal Shah, the NFL’s vice president of media strategy and business development.
