Greg Frick, Partner at HFO Investment Real Estate, shares what he’s reading.
One of HFO’s promises to its customers is a commitment to industry leadership and to continually educate ourselves for our clients’ benefit,” says Frick, who co-founded HFO Investment Real Estate, a locally owned commercial real estate brokerage firm, in 1999. Reading books on management and business trends is one way Frick and his employees stay abreast of current issues. “But some of the best lessons have come from the books I read to my two children,” Frick says. “The simple values taught in children’s books always apply in the business world.” Here are two recent sources of learning and inspiration, for both the young and old at heart.
Switch: How to Change Things When Change Is Hard By Chip Heath and Dan Heath “Innovation is one of HFO Investment Real Estate’s core values. We strive to look outside the box to find a better way. Chip and Dan Heath talk about how difficult change is in our lives and companies. They give examples of people and organizations overcoming natural resistance to change in order to make revolutionary changes. The book includes a number of suggestions that I have used to bring innovation to my organization.” | |
Jeremy Fink and the Meaning of Life By Wendy Mass “I just finished reading this book to my youngest son. The story is about a 12-year-old boy [Jeremy] and his best friend. They attempt to track down four keys that unlock a mysterious wooden box. The story has great characters, all with their own examples of the meaning of life. Jeremy and his friend learn about the power of friendship, love, and what is and is not important. Watching my son get inspired, wonder about the meaning of life and have a discussion about how we are all connected was priceless.” |  |
