Instagram hopes to compete with Twitter


NEW YORK TIMES: Kevin Systrom was being considered for the Twitter job, but he wants to stay with Instagram.

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NEW YORK TIMES: Kevin Systrom was being considered for the Twitter job, but he wants to stay with Instagram.

On Tuesday, Instagram began tapping into the 70 million photos and videos posted daily to its service to put its 300 million users in the middle of current events, from Taylor Swift’s latest concert to the memorials to the victims of the Emanuel AME Church shooting. Despite Twitter’s reputation for dominating such live events, Systrom thinks that with its emphasis on text, Twitter, the microblogging service, does not do a good job of helping people find out what is happening and feel part of it.

“If you want live media happening right now from a place, it’s really hard to get to,” Systrom, chief executive and co-founder of Instagram, said in an interview Friday on the Silicon Valley campus of Facebook, which bought Instagram in 2012.

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