ASSOCIATED PRESS: A “smart” mirror aims to drive sales by suggesting to consumers a matching pair of pants to the shirt they’re trying on.
ASSOCIATED PRESS: A “smart” mirror aims to drive sales by suggesting to consumers a matching pair of pants to the shirt they’re trying on.
A handful of primarily upscale retailers, including Neiman Marcus and Nordstrom, are testing versions of this high-tech fitting room. And experts say the masses will be able to try these innovations at more stores in the next few years as the technology gets cheaper.
This trend is a way stores aim to catch up to online rivals like Amazon.com that are able to gather information on which items shoppers browse and use that to recommend other products. The new technology that enables physical stores to collect much of the same data as online retailers raises privacy questions, but executives say customers are offered a choice and the data is protected.
