Apple Watch debuts worldwide


BLOOMBERG: Apple CEO Tim Cook told fans to skip the lines and buy his company’s newest gadget online.

Share this article!

BLOOMBERG: Apple CEO Tim Cook told fans to skip the lines and buy his company’s newest gadget online.

From London to Beijing, Apple stores saw few customers lined up before opening Friday as pre-orders started. The first new gadget under Chief Executive Officer Cook is selling in eight countries and Hong Kong, with shipments scheduled to start April 24. By early Friday, New Yorkers couldn’t get appointments to try on a watch until early afternoon.

It’s part of Cook’s plan to end the long lines outside Apple stores that have become a hallmark of rollouts. Die-hard fans have even been mocked by competitors in TV commercials. Online, however, the company began taking orders Friday at about 3:10 a.m. in New York and on Twitter users cheered their successful purchases.

Read the story here.