After testing in Portland, Starbucks will expand mobile ordering service


BLOOMBERG: Starbucks plans to allow mobile ordering in 650 cafes in Oregon, Washington, Alaska and Idaho beginning March 17.

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BLOOMBERG: Starbucks plans to allow mobile ordering in 650 cafes in Oregon, Washington, Alaska and Idaho beginning March 17.

While Starbucks’ app already lets customers nationwide pay on-site for their coffees, the ability to order ahead of time only started being tested in December at 150 stores in the Portland area. Chief Executive Officer Howard Schultz said earlier this year that 16 percent of Starbucks’ U.S. store transactions now come through its mobile-payment app, which was introduced in 2009. The app has more than 13 million users, who pay and earn reward points by having their phones scanned at the register.

Starbucks, based in Seattle, will roll out mobile ordering nationwide this year, with plans to offer delivery in select markets in the second half of 2015. Schultz has referred to the plan, part of Starbucks’ strategy to keep U.S. sales growing, as “e-commerce on steroids.”

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