Krispy Kreme apologizes for ‘KKK Wednesday’ event


USA TODAY: Store in UK advertised an event for members of the “Krispy Kreme Klub,” which a company spokesman said was unintentional.

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USA TODAY: Store in UK advertised an event for members of the “Krispy Kreme Klub,” which a company spokesman said was unintentional.

“We are truly sorry for any inconvenience or offense this misstep may have caused our fans,” the statement says, noting that the Hull location has offered assurances that it would be “taking greater precautions with their publicity materials in the future.”

Watson said in an e-mail that the club was created by the Hull location and designed as a promotion for that store only. The event gained attention after it was posted on the company’s United Kingdom Facebook page, and online readers pointed out the double meaning of the name.

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