Analysts: Google eyes car insurance market

April 6, 2023January 9, 2015 Written by Oregon Business Team

REUTERS: Google has been marketing its comparison service for years, analyst writes.

Google, which currently offers a service in the UK for users to compare over 125 auto insurance options, takes a cut when a user buys insurance online or by phone.
Industry experts say the Mountain View-based company has increasingly been exploring online searches tailored toward specific industries or markets. Google already offers its users a site to compare travel destinations and find the cheapest flight fares, for instance.

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