Budweiser to move away from Clydesdales


THE WEEK: Anheuser-Busch InBev is taking steps to revive brand’s relevance in 21-27 demographic.

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THE WEEK: Anheuser-Busch InBev is taking steps to revive brand’s relevance in 21-27 demographic.

As part of “a very considered, long-term view of what will turn around the brand,” Budweiser plans to bench the Clydesdales — who have appeared in Budweiser’s annual holiday commercials since 1987 — in favor of a new campaign “featuring people in their 20s looking directly into the camera and calling out friends’ names.” Subtle!

But that’s not the only trick up Budweiser’s sleeve. In an interview with the Wall Street Journal, Budweiser wholesaler Time Bauguess described several other creative methods he has used to increase Bud sales — including “Bloodweisier,” a red-dyed Budweiser sold during Halloween.

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