Target to offer free holiday shipping


WSJ: The retailer hopes the offer will lead to more completed online transactions.

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WSJ: The retailer hopes the offer will lead to more completed online transactions.

The promotion is one step Target is taking as it tries to bounce back from last year’s disastrous holiday season when a huge data breach hit the retailer in the weeks before Christmas, leading to its worst customer-traffic levels since it began reporting the number in 2008.

It also kicks off what retailers have warned will be a highly promotional holiday season and raises pressure on Target’s rivals to match the offer, increasingly a requirement for shoppers to make purchases online. A study by advisory firm Deloitte found that up to 60% of online shoppers abandon their shopping carts due to unexpected costs, including shipping.

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