PBR sold to Russian beverage company


NYT: Pabst Brewing Company, which makes Pabst Blue Ribbon beer, was purchased by Oasis Beverages, a Russian brewer and beverages distributor.

Share this article!

NYT: Pabst Brewing Company, which makes Pabst Blue Ribbon beer, was purchased by Oasis Beverages, a Russian brewer and beverages distributor.

Backing Oasis is TSG Consumer Partners, an American private equity firm focused on consumer goods, which will take a minority stake.

“Pabst Blue Ribbon is the quintessential American brand – it represents individualism, egalitarianism and freedom of expression – all the things that make this country great,” Eugene Kashper, the chairman of Oasis Beverages, said in a statement. “The opportunity to work with the company’s treasure trove of iconic brands, some of which I started my career selling, is a dream come true. It will be an honor to work with Pabst’s dedicated employees and partner distributors as we continue to build the business.”

Read more here.




Latest from Oregon Business Team