NYT: Pabst Brewing Company, which makes Pabst Blue Ribbon beer, was purchased by Oasis Beverages, a Russian brewer and beverages distributor.
NYT: Pabst Brewing Company, which makes Pabst Blue Ribbon beer, was purchased by Oasis Beverages, a Russian brewer and beverages distributor.
Backing Oasis is TSG Consumer Partners, an American private equity firm focused on consumer goods, which will take a minority stake.
“Pabst Blue Ribbon is the quintessential American brand – it represents individualism, egalitarianism and freedom of expression – all the things that make this country great,” Eugene Kashper, the chairman of Oasis Beverages, said in a statement. “The opportunity to work with the company’s treasure trove of iconic brands, some of which I started my career selling, is a dream come true. It will be an honor to work with Pabst’s dedicated employees and partner distributors as we continue to build the business.”
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