Twitter tests ‘Buy’ button feature


NYT: The social media network is publicly testing a “buy” button embedded in posts to allow users to instantly purchase products.

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NYT: The social media network is publicly testing a “buy” button embedded in posts to allow users to instantly purchase products.

The feature — initially limited to mobile versions of Twitter and aimed at selling limited-edition or time-sensitive items like T-shirts and event tickets — could eventually create a new revenue stream for the social network, which currently relies on advertising for virtually all of its income.

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