Fortune: The coffee giant is experimenting with new retail formats, including small locations and tasting rooms.
Fortune: The coffee giant is experimenting with new retail formats, including small locations and tasting rooms.
Starbucks is planning to open its first-ever tasting room in December, after more than two years of developing that concept. That concept will be a 15,000 square-foot interactive retail store.
Starbucks also says it plans to expand its “Reserve” coffee options–which are some of the rarer coffees it often sells for a limited time–to 1,500 locations globally, as well as open at least 100 stores in the next five years designed to sell those rare coffees exclusively.
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