For Lego, rising affluence mean more play


Reuters: The Danish company become the world’s second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks.

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Reuters: The Danish company become the world’s second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks.

“We are seeing a society where the wealthier it becomes, the more room there is for what I call the business of play,” Chief Executive Jørgen Vig Knudstorp told Reuters in Singapore.

“In that I will include the role of play in education, the role of play in theme parks and family entertainment, the role of play in adult age.”

 

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