AP: Kids this year get an average of $3.70 under their pillow from the tooth fairy, up from $3 last year.
AP: Kids this year get an average of $3.70 under their pillow from the tooth fairy, up from $3 last year.
Part of the reason for the sharp rise: Parents don’t want their kids to be the ones at the playground who received the lowest amount.
“A kid who got a quarter would wonder why their tooth was worth less than the kid who got $5,” says Kit Yarrow, a consumer psychologist and professor at Golden Gate University.