Wedding industry adjusting to gay marriage


Mercury News: As Bay Area same-sex couples plan their marriages, the wedding industry is having to adjust their businesses built on the tradition of marriage between one man and one woman.

Share this article!

Mercury News: As Bay Area same-sex couples plan their marriages, the wedding industry is having to adjust their businesses built on the tradition of marriage between one man and one woman.

“Every form you fill out, it says ‘bride and groom.’ But not every bride has a groom,” said Lena Brancatelli, 32, of San Jose, who will marry her partner of nine years in September. “The wedding industry is very much heterocentric. It doesn’t include same-sex couples.”

Most wedding websites, cards and invitations are designed for a man and woman, and business contracts and marketing materials are tailored to straight couples, say same-sex couples and gay marriage proponents. Couples say they are frustrated by venues that have only one bridal dressing room, the absence of women’s clothes at tux shops and bakers that don’t sell cake toppers representing same-sex couples.

Read more.