Reuters: Ulrich Hackenberg isn’t yet a household name but if Volkswagen’s $70 billion bet on his big idea pays off, he may join the likes of Henry Ford, Alfred Sloan.
Reuters: Ulrich Hackenberg isn’t yet a household name but if Volkswagen’s $70 billion bet on his big idea pays off, he may join the likes of Henry Ford, Alfred Sloan.
Since the heyday of Henry Ford and his Model T, the world’s automakers have considered the “global car” to be their Holy Grail – the same basic design that can be built, in subtle variations, and sold in different markets.
