Nike predicts 40% boost in women’s sales


The sportswear company expects women’s footwear and apparel sales to grow from $5 billion to $7 billion over the next two years.

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The sportswear company expects women’s footwear and apparel sales to grow from $5 billion to $7 billion over the next two years.

Nike chief executive Mark Parker made the projection as he unveiled the company’s spring/summer 2015 women’s collections.

“Sport and fitness are powering a new lifestyle shift for women around the world,” Parker said. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum.”

Read more at OregonLive.com




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