The Black Friday rush is expected to be less crazy this year, according to Nielsen.
The Black Friday rush is expected to be less crazy this year, according to Nielsen.
In its annual holiday spending forecast, Nielsen found interest in Black Friday shopping is waning. The study showed only 13 percent of those surveyed planned to visit a store that day, down from 17 percent last year.
There will still be big crowds lining up at midnight on Nov. 29. But with more big-box stores opening on Thanksgiving, the starting line has changed.
Read more at KGW.
