Demand for wine is up a bit despite the recession, but it’s the cheaper bottles being bought.
Demand for wine is up a bit despite the recession, but it’s the cheaper bottles being bought.
That is good news for the Central Valley, backbone of the California industry, which produces the cheaper grapes that go into these wines.
“We’ve had probably as strong a demand for our grapes this year as we’ve had any time in the last 10 years. That’s a good thing,” said Steve Schafer, a Central Valley grower and founder of the San Joaquin Wine Co. in Madera.
On the North Coast, which includes the high-profile Napa and Sonoma wine countries, many growers have long-term contracts with wineries, buffering them from recession. There have been some cases of wineries breaking contracts or trying to negotiate lower prices, but that is not typical, Clements said.
Read the full story in the East Oregonian.
{biztweet}Oregon Wine{/biztweet}
