Hop company markets to craft brewers


Portland startup Indie Hops hopes to reverse the industry’s decline in the region by marketing to craft brewers.

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Portland startup Indie Hops hopes to reverse the industry’s decline in the region by marketing to craft brewers.

“We’re happy we’re putting in acreage while the industrial side is taking acreage out,” said Jim Solberg, the company’s co-founder and general manager.

Overall hop acreage has fallen as the industry struggles with an oversupply of the crop and faces an uncertain demand from major brewers.

However, Solberg said the industry has primarily overproduced alpha varieties used for bittering — Indie Hops doesn’t see the same problem with aroma hops that are used to convey flavors and smells.

Read more at Capital Press.

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