Whole Foods to launch low-price grocery chain

THE WASHINGTON POST: The new 365 low-price Whole Foods grocery chain will launch May 25 in the Silver Lake neighborhood of Los Angeles.

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We’re inching closer to the launch of 365 by Whole Foods Market, a new, lower-priced grocery store that the organics giant is betting will help pull it out of a rough patch. Whole Foods has been under siege lately as supermarkets and big-box stores are dedicating more shelf space to organic food, and often doing it at lower prices. With 365, they hope to fight back and broaden that kind of customer they cater to.

…Jeff Turnas, president of 365 by Whole Foods Markets, said in an interview that he and his team have “looked and turned over every stone to find efficiencies.” That includes, for example, trying to lay out stores in a way that reduces the time it takes for a worker to get from the stockroom to the shelves. It means thinking carefully about how to create attractive merchandising and displays on the cheap, and creating a uniform store design prototype that can be used across many locations.

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