Fred Meyer to offer online ordering

Kroger announces Portland is one of three cities to add “click-and-collect” service.

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Fred Meyer’s parent company, Kroger, announced Portland is one of three cities to add a “click-and-collect” service.

Shoppers will be able to pick out their groceries online and pick them up at the store for a one-time fee of $4.95 or on a subscription basis.

CEO Rodney McMullen told analysts and investors during a conference call Friday to discuss second-quarter earnings about the expansion that took place over the summer. Kroger is offering the service in four Cincinnati-area stores.

All told, Kroger plans to offer online ordering and customer pickup at the store in 80 locations by year-end.

(SOURCE: Portland Business Journal)

Fred Meyer officials have yet to specify which of their 30 Portland stores will offer the service.

It seems that this would cut down on impulse decisions at the store, but does it offer that much of an advantage when you still have to lug the groceries yourself?

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