Bottled water needs to prove itself green to survive

Nestlé wants to bottle water from an Oregon spring, but faces environmental obstacles that could threaten the company’s water business.

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In Cascade Locks, Nestlé must prove that they can bottle 100 million gallons of water per year from a local spring in a sustainable way.

The obstacles are part of an ongoing and ever-increasing battle between the bottled water industry and environmentalist groups.

Nestlé is running a one-year test here to raise 700 rainbow trout in a tank filled with well water. Worried that activists might sabotage the test, Nestlé put the 1,700-gallon tank under lock and added security cameras. Officials from the Oregon Department of Fish and Wildlife monitor the fish’s progress and are now autopsying the three that have died so far.

“We are accused of mining water, which would suggest we are depleting a resource,” says Kim Jeffrey, chief executive of Nestlé’s North American water business. “But instead, we take water in a sustainable way. The notion that we just take what we want is simply not factual.”

Read the entire article at the Wall Street Journal.

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