Dish Network targets millennials with low-cost TV package


NEW YORK TIMES: For $20 a month, consumers can use a web-based TV service called Sling TV that includes ESPN and other cable networks.

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NEW YORK TIMES: For $20 a month, consumers can use a web-based TV service called Sling TV that includes ESPN and other cable networks.

Dish executives said that the service was cheaper and more convenient than traditional cable service. And they boasted that it delivered more choices for viewers looking to pay for a slimmed-down group of television networks and programs they want to watch, as well as more options as to when, where and how they want to watch them.

“It is the launch of a whole new industry here,” Joseph Clayton, Dish’s chief executive, said in an interview. “We are innovators. We are disrupters. We don’t always make people happy because we challenge the status quo.”

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