Reuters: The world’s largest soda maker paid $2.15 billion in cash for a 16.7% stake in Monster Beverage Corp.
Reuters: The world’s largest soda maker paid $2.15 billion in cash for a 16.7% stake in Monster Beverage Corp.
Under the agreement, Coke will have two directors on Monster’s board. Coke will transfer ownership of its worldwide energy business including brands like Full Throttle and Burn, to Monster. Monster will transfer its non-energy business, which includes Hansen’s Natural Sodas and Peace Tea, to Coke. Coke will become Monster’s preferred distribution partner globally, while Monster brands will be the only energy drinks distributed by Coke.
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