Portland telecommunication company splits into two segments


Tech roundup: Integra reorganizes, brings back Electric Lightwave; AMD hopes to regain market share from Intel; shipments of PCs drop, but beat projections.

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BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Integra split itself into two entities Tuesday in an effort to better serve its clients according to their size.

OregonLive.com reports that the telecommunications company is employing Electric Lightwave’s fiber network:

Midsized businesses will be served by a division called Integra Business. The segment serving large organizations will be called Electric Lightwave.

Electric Lightwave was among the biggest tech companies in the Portland area during the dot-com boom, borrowing more than $1 billion to build a fiber-optic network that spanned the western U.S.

Advanced Micro Devices lost three executives as it tries to catch Intel, Bloomberg reports.

The company has lost ground to Intel, which holds market share of more than 82 percent in PC chips, according to researcher IDC. The changes are among the first public actions by Su since she was promoted in October, as she works to sustain profitability and sales growth. Su will take on Byrne’s responsibilities while the company conducts an external search for his replacement.

“These changes to the leadership team reporting into our CEO are a part of implementing an optimal organization design and leadership team to drive AMD’s future growth,” said Drew Prairie, a spokesman for the Sunnyvale, California-based company, when asked whether the three were fired. “They are leaving AMD to pursue new opportunities.”

Shipments of personal computers fell 2.4 percent in the fourth quarter, but that was less than the 4.8 percent drop IDC projected.

Some of the decline was offset by rising interest in Google’s Chromebooks, which are low-cost laptops running Google software, and promotions by Microsoft around its Windows 8 software and Bing search.

Intel, whose chips power more than 80 percent of the world’s PCs and laptops, has reported consistently strong sales over the past several quarters, suggesting the elements of the market remain strong. Intel reports fourth-quarter results Thursday.

Read more at Bloomberg.