Janrain buys similar-minded Silicon Valley startup


Specifics of the deal between the social-media login companies were not released.

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Specifics of the deal between the social-media login companies were not released.

Both companies mine the social media profiles of website visitors to give clients clues on who is visiting. Companies use that data to target their marketing efforts.

Arktan handles online comments and product reviews for its clients’ websites and analyzes social data on their websites. Janrain enables its clients to track who is visiting their website based on their Facebook or other social login profile.

Read more at OregonLive.com.