Opponents and proponents of the measure to label genetically modified foods have raised a combined $17.5 million.
Opponents and proponents of the measure to label genetically modified foods have raised a combined $17.5 million.
In recent weeks, campaign ads on the issue have become ubiquitous on television and radio, in newspapers and all over the Internet. According the Center for Public Integrity, the $5 million spent on TV ads on Measure 92 so far ranks fifth among all ballot measures nationally this year.
Although questions surrounding GMOs stir strong feelings among many Oregonians, the money for both sides has predominantly come from out of state. Backers of Measure 92 have raised almost $6.4 million, most it coming from producers of organic and natural food. Opponents have raised a total of $11.1 million, with GMO and pesticide producer Monsanto contributing $4 million and large food companies and grocery stores contributing most of the rest.
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