The Seattle-based airline has been the jersey sponsor of the Portland Major League Soccer team since 2011.
The Seattle-based airline has been the jersey sponsor of the Portland Major League Soccer team since 2011.
The renewal comes at a time of healthy growth not only for the Timbers but all of MLS, coming on the heels of record World Cup television viewership and increased MLS attendance. One wrinkle of the Timbers and Alaska Airlines’ pact even offers a hint at the potential for continued growth of the team and the league.
“This is our premier sponsorship in the Portland community,” said Joe Sprague, Alaska Airlines senior vice president of communications and external relations. “The Timbers have done a lot of things really well in terms of driving this passionate fan base. That’s been recognized nationally.”
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